LoanTap and Hyperface Announce Strategic Partnership to Transform Digital Lending

India, Mumbai, September 06, 2024: LoanTap, a leading fintech company, and Hyperface, known for its expertise in enabling businesses to deliver seamless, digital-first customer experiences, have announced a strategic partnership. This collaboration brings together LoanTap’s advanced lending APIs and Hyperface’s next-gen customer onboarding solution, OnboardIQ to deliver an unparalleled user experience.

With LoanTap’s robust lending infrastructure and Hyperface’s ability to craft custom, configurable user journeys for best-in-class customer conversions, this partnership aims to streamline the entire lending process. Hyperface’s onboarding orchestration layer will integrate seamlessly with LoanTap’s lending stack, ensuring a smooth and intuitive user experience from application to loan disbursement.

This alliance highlights both companies’ commitment to leveraging cutting-edge technology to enhance customer satisfaction and drive growth in the fintech space. By combining their strengths, LoanTap and Hyperface are set to redefine the digital lending landscape, providing a faster, more flexible and user-friendly journey for customers.

Mr. Vikas Kumar, CTO and Co-founder, LoanTap, said, “LoanTap has always believed that technology should simplify and enhance the customer journey, and our partnership with Hyperface perfectly embodies this philosophy. Integrating their platform with our lending APIs will not just streamline the process, but create a lending experience that’s faster, more intuitive, and truly customer-centric.”

Mr Ramanathan RV, CEO and Co-founder, Hyperface, said, “ At Hyperface, we believe that the future of digital lending lies in creating seamless and intuitive user experiences. Our partnership with LoanTap aligns perfectly with this vision. By combining our cutting-edge customer onboarding solutions with LoanTap’s advanced lending APIs, we’re not just simplifying the process—we’re transforming it. Together, we’re setting a new standard for customer-centric digital lending that’s faster, more flexible, and truly aligned with the needs of today’s customers.”

About Hyperface

Hyperface is the Definitive Credit Cards Innovation Platform that is revolutionizing the way banks, brands, and fintechs approach card solutions. As Asia’s first Credit Cards as a Service (CaaS) platform, Hyperface provides businesses with the technology to launch, manage and scale their own credit card programs. From program design and development to risk management and compliance, Hyperface empowers banks and co-brands to deliver exceptional, digital-first card experiences that resonate with modern consumers.

About LoanTap

LoanTap is one of the fastest-growing and most trusted fintech companies in the category with its in-house RBI-registered NBFC led by experienced leadership and a highly skilled team. LoanTap focuses on customer delight by helping them choose the best loan products from a portfolio of multiple products like personal loans, business loans, home loans, gold loans, loans against mutual funds, and many use-case loans. LoanTap has had a successful year expanding its distribution and AfterPay network in various sectors. Looking towards the 

future, LoanTap’s goal is to make credit more accessible to over 4 lakh merchants through their AfterPay network this year. LoanTap plans to achieve this goal by utilizing LTFLoW, their innovative LendTech platform. LTFLoW allows us to establish a roadmap towards profitable growth while creating a resilient digital lending ecosystem. With its anchor-led distribution stack, marketplace for capital coverage, and in-house NBFC, users of LTFLoW can continue to create innovative products and expand their reach.